How To Effectively Use Visual Storytelling?

The average attention span of any person on the internet is 9 seconds, which is literally lesser than a goldfish, which means, we have finally reached an age when a goldfish can outdo our attention on any given visual stimuli. But keeping the analogies aside, what this really translates to is that marketing strategies have to not only be spot on, but also captivating enough to grab the attention of an average person. Visual story telling is a great way for you to not only grab your reader by their eyeballs, but also convert that into an effective and rewarding campaign. Here is a great infographic that says how.