Cracking The Consumer Code How Product Content Drives Conversions
If you have a store online, whether it is electronics you are dealing with, or any other merchandise, you only know how important it is to ensure that your site is engaging enough that customers stay long enough to make a purchase. Apart from analytics now here is another source that can help you improve your site so that you have better customer engagement. For starters make sure that you products listed has enough information, 94 percent of consumers abandon a site without enough information. Apart from that an consumer browses through at least three pictures of the product before making a purchase, so make sure you have enough picture displaying the product in plain back ground- which is another pet peeve of online consumers.