Building Empires That Even Lucious Lyon Would Envy
Being a rapper today is good enough to claim your right into the million, or probably even the billion dollar club today. But if you just have your eggs in one basket, you know how that story ends. If you look at Hollywood or even the music industry today, there are examples of diversification everywhere. Whether it is Kanye West and Beyoncé starting off a whole chain of clothing or Lil Wayne who has launched a whole new label, musicians are venturing into different fields, influencing society with more than just music. One such group is the West Coast rappers, made up of Ice Cube (popular from his movie escapades), Dr Dre (man behind the Beat- headphone company), MC Ren and DJ Yella.