The Cost Of Bad Customer Service
We all have a brush with bad customer service in life one way or the other. The feeling of frustration generated thereof is hard to forget. The consequences can range from terminating a business deal to sending across a negative feedback.
As a customer we have decent amount of expectations from our service provider and we are huge force in our own right. We are the one who buy products and companies make money. Every year the business loses some $84 Billion for bad customer care (in terms of lost customer base). The figure is even more staggering worldwide (to the tune of $338.5 Billion).
For this reason, smarter businesses attach serious importance to good customer care and ensure human interactive customer care instead of automated response generation.