Lead Generation Vs Pipeline Marketing
Lead generation marketing focuses on generating leads for your business; it gets the word out, and helps people come in huge numbers. Now while lead marketing may get huge number of people or leads, not many of them turn out to be interested parties, many of them just end up in the dump, often leading to frustration. While Lead generation only takes into account getting contacts, there is pipeline marketing that seems more appropriate for todays market. Pipeline marketing does not concentrate on producing leads, but also looks at maintain them creating a steady flow of income as well as interest. Here is a great info graphic that gets into the detail of it.