Half Of Instagrammers Follow Brands
Amongst the social media platforms, Instagram is extremely popular with its users. It’s not the photo uploading that people like to do but the service is hugely popular for people who like to follow brands. While all social media allow brands to interact with their followers, recent surveys have shown that Instagram users are more likely to follow their brands rather than users of other platforms. Not only this, Instagram users also use the service to carry out their research about brands they like or will potentially like in the future. All the numbers of the research have been summed up in the infographic by Adweek. If you are developing a brand and want to interact with your followers, is your brand represented on Instagram?