Color Psychology In Logo Design

Colours are probably the first thing you notice on anything, whether it is the colour of the sky, tree, flower, and even your car. We are visual beings and colour, play an important part of our reality. We have different emotions attached to different colours, and our moods are also said to be affected by colour. Playing with colour then, may be one of the most basic things to master, when you are trying to market something to a larger audience. This can be seen beautifully when you closely study logos and how subtle details make a difference. Here is a great infographic that talks about how different colours may be perceived and may evoke different response from people; a great tool to keep on hand when you are setting out to make your company logo.